HOW ProTools became the industry standard when every single time I've EVER encountered Avid employees.. its always.. ALWAYS goes as follows.. staff/team members equally if not MORE frustrated than consumers at letting things like 11R die on the vine.. and the constant thinning of people and resources.. and management's 1.) complete lack of caring about their product.. 2.) actually caring about the concerns of consumer who buy.. use and support the products.. its a Google style take it or leave mentality where they're simply always right because they simply are who they are.. 3.) incompetence.. look at the history or the CEOs, etc.. read glass ceiling reviews.. nobody out side of a management level cushy severance deal has any confidence or anything really nice to say about being there.. every time I've spoken to any of there staff at trade shows they ALL sound so beat down.. frustrated and or as confused as a termite trapped in a yo yo.
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Kevin Dillard
NGW/Alfred/Warner Bros. artist/author
DiMarzio Endorsing Artist
Morley Endorsing Artist
Nocturne Guitars UK Endorsing Artist