I think the software upgrade indicates the end of the idea that more people will buy the hardware if it has more to offer, so the Orange Rack is definitely either over with save the small chance that they would reflash the same hardware with the multicabinet feature. They would (hate myself for saying) benefit more from just rolling out improved hardware instead, if it were to run better effects, multiple amps/cabinets, allow external cabinet IRs,etc.

Yet I wonder also if "with all those Eleven Racks out there" if an expansion/upgrade, if possible, would be better because quite frankly there's not much reason reason to stick with Avid hardware to get the features every other guitar FX processing unit has these days. $100 x 1000s of users seems like a nice chunk of change.

An iOS/iPad Eleven App would be cool to have though and that could bring this to quite an expansive audience.