Anything to make a buck! Avid's missing the boat. PT may well be the industry standard for recording but when they dropped the 11R, I, like a lot of people, think Avid made a huge mistake. If Avid had maintained it, improved it (works well against the competition as is), and brought out a newer, more capable, 11R line, just think of what the competition would have done. Selling PT/11R as a subscription may not bode well in the long run for Avid (I certainly do not plan to upgrade to PT12+). I just seems to me that Avid is doing the "get rich quick" scheme and putting out improvements as they see a chance to control something.