A $20 launch special would've made more money, and the $5-20 app prices are why iOS devices sell. I think maybe though they think if you're a Mac or PC person, you'll shell out more but more than likely people will just go find a hacked version until they got the $100. $100 is good though if it's the best amp sim out there. ReValver used to be $250, bx_rockrack was $200 or so and didn't even have that much with it. Free amp sims are out there, but there's something better about the cabinets in BIAS that got my attention.