Well, perhaps Friedman need to lower their prices if they want to stay afloat. Then again, their prices are in line with other top-tier and boutique amp makers. But, I, too, am curious as to who the heck can afford this gear. I make a living, though a crappy one, playing music. I certainly can't afford anything like that. Or any high-end guitars, for that matter. Clearly, though, I am not their target buyer. I suspect perhaps a dentist who plays for a hobby, or something like that.